LinkedIn now boasts over 680 million users with 6 new users signing up every second. And it is used in more than 200 countries and territories across the globe.
Getting the right customers for your business is number one struggle of start-ups or new businesses. However LinkedIn has been the most preferred social network for connecting with businesses and clients.
Aside social networks like Facebook and Twitter, LinkedIn could be your solution to getting more unique customers for your business.
Whether you’re new to LinkedIn or you already have some connections on the platform, we’ve listed top tips which will help you find the right customers, build the right connections, and pitch your business successfully.
4 Tips to help you get the right customers with LinkedIn;
1. Define Your Businss And What You Can Deliver
As a business owner, you first have to define your business on the platform. Defining your business will give people who are already following you on LinkedIn a clear idea about what your business is about.
Telling them about what value your business can add to them is also important.
Make a list of all the things you can do for your customers, and think about why you can do those things better than your competitors can. Don’t be afraid to get specific here.
2. You Have To Know Your Ideal Customer
As a new business, you have to know who your ideal customer is. Most businesses do promote their business to the wrong customers or people online.
For LinkedIn, People react to what is important to them. Unlike other social networks which have people just liking any content posted by a business. So to get the right customer for your business, you have to know who you are looking for.
You can also ask yourself
- What kind of customer need the skills you can provide?
- What kind of customer do you enjoy working with most?
These 2 questions can help you find the right customers on LinkedIn
3. Produce Useful Content
This blog post is getting more interesting. For the success of getting the right customers for your business, you have to produce useful content.
If you blog, make your posts more visible to your network by adding them to Pulse, LinkedIn’s built-in publishing platform.
Customers react to what is important to them which was said in point #2. You can hiring a good copywriter or social media content writer when you have no skills in producing content which will attract your customers.
4. Send Relationship Building Messages
Set a reminder to reach out to your new connection in a week which can be called “Relationship Building” message.
The reason of this message is to provide something of value to that person with no ulterior motive.
Reach out with something relevant to their business goals. When done right, it shows that you understand their struggles and can plant the seed for a future client.
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